Thursday, May 2, 2013

Appendix A & Appendix B Assignment

Name:
Kelsey Taylor
Student Number:
17




Shelly Cashman Photoshop CS 4


Appendix A & Appendix B Assignment




Answers to this exercise can be found in the Shelly Cashman Appendix A & B: PDF document, posted under CONTENT in D2L. If it takes too long to download, the document is also available here:




This file may take a while to download to your computer, so be patient!


DIRECTIONS:


  1. Answer all questions below, briefly but completely.
  2. Change the color of the answer to BLUE.
  3. When this sheet is complete, copy the information and images into a new blog post.




FROM APPENDIX A: Project Planning Guideline
List and briefly describe the 4 project planning guidelines:
  1. Determine the projects purpose- you should clearly define why you are undertaking this project
  1. Analyze your audience- you should have an idea about who will view and use your work
  1. Gather possible content- you should begin by gathering existing images and photos, or designing new graphics based on information based information that may reside in spreadsheets or databases
  1. Determine what content to present to your audience- you should have three or four major ideas on what you want your audience to remember after viewing your project or document
FROM APPENDIX B: Graphic Design Overview
1. Define the following terms regarding GRAPHIC DESIGN (terms are listed in alphabetic order):
  1. Balance- visual items can be balanced within a design. Balance may be achieved symmetrically or asymmetrically.
  1. Closure- a concept in which the human brain will fill in the blanks to close or complete the object.
  1. Continuance- when a viewer begins to view a document and their eyes tend to keep moving you can use this type of continuance to guide the viewer’s eyes to exactly where you want them to go.
  1. Contrast- describes the visual difference between elements; it adds variety to a design and helps to draw the viewer’s focus.
  1. Device dependency- the appearance of a page varies depending on the device on which they are viewed on
  1. Dominance- the dominant element in a design is the one to which a viewer’s eyes and attention usually move first.
  1. Negative space- refers to the space in the document that does not contain any information, or space between the elements.
  1. Pixel- the smallest element in an image
  1. Proximity- the space between elements
  1. Public-domain images- images that are free to use
  1. Repetition- repetition of color, shape, texture, and other characteristics can help to unify your design, create patterns, or impart a sense of movement.
  1. Resolution- how big or small an image is
  1. Royalty-free images- images that are free and can be reused without paying additional fees
  1. Stock art- includes existing artwork and photographs that can be licensed for use
  1. Unity- refers to the concept that all elements within a design work well together to form a whole
  1. White space- does not literally mean “white space” as negative space does not have to be white
2. Define the following terms regarding COLOR TERMS (terms are listed in alphabetic order):
  1. CMYK color-mixes physical cyan, magenta, yellow, and black pigments, to create other colors, and used in printing
  1. Color relativity- a colors relative darkness/lightness value can appear at different depending on what other colors neighbor it.
  1. Color scheme: Analogous –uses colors next to each other on the color wheel
  1. Color scheme: Complementary – color scheme that uses colors directly across from each other on the color wheel
  1. Color scheme: Monochromatic- a color scheme that uses a single hue with a variety of shades and tints
  1. Desaturated colors- can produce mellow tones and evoke calm feelings
  1. Hue- refers to tone, or actual color, such as red, yellow, or blue
  1. L*A*B color- combines levels of lightness with two color channels. ( lightness, channel a, and channel b)
  1. RGB color- color model that mixes red, green, and blue light to create other colors.
  1. Saturation- refers to the intensity of a color
  1. Shade- a mixture of black and hue, which produces a darker color
  1. Tint- a mixture of hue and white that produces a lighter color.
  1. Value – the overall lightness or darkness of a color
3. List what emotions are often associated with these colors:
  1. Black- represents evil, death, or mourning, but also mystery, intelligence, elegance, and power
  1. Blue- represents feelings of calmness and serenity. It implies authority, stability, loyalty, and confidence.
  1. Green- represents growth, luck, tranquility, money, health, and symbolizes jealously
  1. Red- signifies love, passion, and comfort, but also represents hell, sin, and danger
  1. White- represents cleanliness purity, and hope
4. List 5 factors that contribute to the readability of text:
1. Larger text passages written in lowercase are easier to read than long text passages in uppercase
2. Regular text is easier to read than italicized text
3. Black text on a white background is easier to read than white text on a black background
4. Legibility affects readability
5. Line length, letterforms, and appearance all influence readability
5. Explain the responsibilities of the CLIENT in the client/designer relationship:
A clients responsibility includes:
  • Clearly communicate the needs of a project
  • Provide timely and constructive feedback
  • Trust the designers expertise
  • Pay the bills on time
6. Explain the responsibilities of the DESIGNER with regard to customer service:
  • The designer is responsible for creating the project, making sure the client is aware of their responsibilities and poor design choices, and respectfully steering the client away from bad options and toward a better alternative. They should also be on time to meetings, meet or beat deadlines, explain design choices, ensure adherence to copyright law, and treat their clients time and money with respect.
7. PUBLIC DOMAIN PHOTO SITES: Appendix B (page 22) mentions several sites where you can find PUBLIC DOMAIN PHOTOS, including Flickr, Morgue Files, and Uncle Sam’s Photos.
  1. Go to the sites listed and find the suggested image type.
  2. Save the image and insert where indicated. If you have trouble inserting the image:
· Take a SCREEN SHOT of the image by holding the CTRL key down and tapping the PRINT SCREEN button on your keyboard (the key probably says PRTSC or something similar), and then paste it into PHOTOSHOP or GIMP.
· CROP the excess from around the image (from PICTURE TOOLS, click the CROP tool on the right side of the Ribbon).
· Save the image and then insert into this document on your blog.
Uncle Sam’s Photos: http://www.unclesamsphotos.com/
On the home page, you will see several categories of images. Click on the SCIENCE category. Find an amazing image of the EARTH FROM SPACE and insert here:

Search for a beautiful image of a TALL SHIP and insert here:


Search for a colorful image of a FLORIDA PANTHER and insert here:


8. BLOG: Create a new blog post and insert the information and images from this sheet in the new post.

Graphics and Visual Communications Management, Chapter 1

Name:
Kelsey Taylor
Student Number:
17


Graphics and Visual Communications Management, Chapter 1

Answers can be found in the Graphics and Visual Communications Management, Chapter 1 document, posted under CONTENT in D2L.


DIRECTIONS:

  1. Answer all questions below, briefly but completely.
  2. Change the color of the answer to BLUE.
  3. Upload and convert this file into GOOGLE DOCS.
  4. PUBLISH this document as an HTML document from GOOGLE DOCS
  5. Add a link to the published document from your INDEX page


Graphics and Visual Communications Management, Chapter 1
1. Document design decisions:
List 10 questions you should consider when designing a document that affect readability and visual appeal of the document:
1. How should the document be laid on the page? One column or Two?
2. How much white space should I leave on the page?
3. How long should the text lines be? Should the text be fully justified, or should the right side margins be ragged?
4. Are there any appropriate occasions to center the text?
5. What font or fonts do I choose? Once I choose a font, how much white space should there be between lines to make sure the font is easy to read?
6. How can I most effectively combine type styles for visual emphasis?
7.How do I use visual design to show the hierarchy of information?
8. What fonts do I use for headings?
9 Where can I place headings?
10. How do I show different levels of headings?
2. Page layout considerations:
  1. What is the size of the standard size/layout of most business reports, memos, and letters?
A single 6 1/2" column on an 8 1/2" by 11" page
  1. What is the purpose of a grid in page layout design?
Grids allow consistent placement of text and graphics throughout a multipage document.
  1. Why would a designer choose a multi-column layout instead of a single column layout?
In a multi-column layout the text automatically flows from one column to another, graphics can be inserted within the columns. Multi-column can also allow a designer to turn their page to landscape orientation while keeping text lines to a readable length.
  1. What is the importance of “white space” in page layout design?
Too little white space in a document can make the document difficult to read because readers will find it difficult to focus on specific elements.
  1. What is the optimum line length of a line of text?
A good rule of thumb for an optimum line length is between 35 and 70 characters (or between 8 and 12 words).
  1. What happens to readability if the line is too short?
Lines of text that are too short can be equally difficult to read because they break up units of words that the reader expects to read together
  1. What happens to readability if the line is too long?
Lines of text much longer than that require the reader to move his or her head to read to the end of the line, this causes fatigue when reading long documents.
  1. Describe these text alignment terms:
  1. Fully justified: forms a straight line at both margins
  1. Left justified: the right margin is ragged
  1. Right justified: the left margin is ragged
  1. Centered: both the left and right margins are ragged
3. Font/file considerations:
1. Describe the difference between serif fonts and sans serif fonts:
A serif typeface has small, horizontal strokes that extend from the end of the vertical strokes and a sans serif typeface lacks those small horizontal strokes.
2. List three serif fonts and change them into their actual font (for example: Times New Roman):
a. garamond
b. times new roman
c. Caslon
3. List three sans serif fonts and change them into their actual font (for example: Verdana):
a. Veranda
b. Gill sans
c. Franklin Gothic
  1. What is a PDF file and why are PDF files commonly used?
A PDF file captures the exact look of a document as it would appear when printed, including, fonts, images, and formatting. They are commonly used because they are compatible with other computer platforms and operating windows.
  1. What happens if a font in the document is NOT installed in the computer?
If you want to use a font that is not part of this set—or if you want to ensure that your electronic document will look as you planned no matter what computer it is viewed on—the safest choice is to circulate the document in Portable Document Format or PDF.
  1. With regard to font size: 1 point equals how many inches?
1/72 of an inch
7. What is the optimum point size range for good readability?
9 – 12 points
8. Define these terms with regard to font size:
a. x-height- the measure of a lowercase letter without any ascenders or descenders
b. ascender- the part of a lower-case letter that is taller than the font's x-height.
c. descender- the part of a lower-case letter that is taller than the font's x-height.
9. Explain why some fonts may appear larger than others even if they are the same point size.
Some fonts may appear larger than other because the types of fonts have different ascender and descenders.
10. a. What is leading? (NOTE: This pronounced “led-ding” NOT “leeding”)
The amount of white space lines of text.
b. Why is leading “set solid” not advised?
Blocks of text which are “set solid” require the reader to more slowly to avoid taking in the next line of text before finishing reading the line above.
11. When is it most appropriate to use type styles such as bold and italics?
It is appropriate to sue styles such as bold and italics when adding emphasis and attracting the readers attentions.
12. WHY IS IT DIFFICULT TO READ BLOCKS OF TEXT THAT ARE ALL IN UPPER CASE?
When words are in upper case it forces the reader to work hard to distinguish between letters and recognize words at a glance.
13. Explain the basics of using fonts, font sizes, and styles to create a hierarchy of information in a lengthy document:
Longer documents, such as, reports, proposals, and business plans benefit from visual cues that that help the reader distinguish different levels of information.

Document Design Consideration


On the Insert tab, the galleries include items that are designed to coordinate with the overall look of your document. You can use these galleries to insert tables, headers, footers, lists, cover pages, and other document building blocks. When you create pictures, charts, or diagrams, they also coordinate with your current document look. You can easily change the formatting of selected text in the document text by choosing a look for the selected text from the Quick Styles gallery on the Home tab. You can also format text directly by using the other controls on the Home tab. Most controls offer a choice of using the look from the current theme or using a format that you specify directly. To change the overall look of your document, choose new Theme elements on the Page Layout tab.



To change the looks available in the Quick Style gallery, use the Change Current Quick Style Set command. Both the Themes gallery and the Quick Styles gallery provide reset commands so that you can always restore the look of your document to the original contained in your current template. On the Insert tab, the galleries include items that are designed to coordinate with the overall look of your document. You can use these galleries to insert tables, headers, footers, lists, cover pages, and other document building blocks. When you create pictures, charts, or diagrams, they also coordinate with your current document look. You can easily change the formatting of selected text in the document text by choosing a look for the selected text from the Quick Styles gallery on the Home tab. You can also format text directly by using the other controls on the Home tab.



Most controls offer a choice of using the look from the current theme or using a format that you specify directly. To change the overall look of your document, choose new Theme elements on the Page Layout tab. To change the looks available in the Quick Style gallery, use the Change Current Quick Style Set command. Both the Themes gallery and the Quick Styles gallery provide reset commands so that you can always restore the look of your document to the original contained in your current template. On the Insert tab, the galleries include items that are designed to coordinate with the overall look of your document. You can use these galleries to insert tables, headers, footers, lists, cover pages, and other document building blocks. When you create pictures, charts, or diagrams, they also coordinate with your current document look.







4. Document design exercise:
Follow the directions below to practice the design principles found in this chapter. You need to be in MS WORD to complete this assignment. You may want to print these directions so you can more easily follow them as you work through this exercise.
  1. Go to the end of this document: CTRL END
  2. Insert a page break to create a new page: CTRL ENTER
  3. Type in this title: Document Design Considerations
  4. Select the title by dragging the cursor over the title text. Try the following shortcuts to change the style of the title:
· CTRL I (italics, repeat to un-italicize)
· CTRL U (underline, repeat to remove underling)
· CTRL B (bold, repeat to un-bold—leave the title bold)
· CTRL R (right justify)
· CTRL L (left justify)
· CTRL E (center—leave the title centered)
· SHIFT CTRL > (increase font size, do this several times, then SHIFT CTRL < to decrease font size)
· SHIFT F3 (change case, NOTE: F3 is one of the function keys at the top of the keyboard. Try this shortcut several times to cycle through the cases)
· CTRL D Design, opens FONT dialog box; change colors, fonts, sizes, styles; try many of these
  1. Body: Press the ENTER key twice after the title. Press CTRL L to left justify the body. Change the font to CALIBRI and font size to 11 points (no bold or italics, etc.). Type in the following formula to create 3 paragraphs of “fill text” with 7 sentences in each paragraph:
=rand(3,7) then press the ENTER key to create the fill text
  1. Click in the middle of the second paragraph. TRIPLE-click to select the paragraph. Try these shortcuts with the selected paragraph:
· CTRL M (to indent or move the paragraph; SHIFT CTRL M to move it back)
· CTRL 2 (double space, CTRL 1 to single-space—leave as single-spaced)
· To create columns: On the ribbon: PAGE LAYOUTàCOLUMNSàTWO
  1. Save this file with CTRL S
  2. Upload and convert this file into GOOGLE DOCS.
  3. PUBLISH this document as an HTML document from GOOGLE DOCS
  4. Add a link to the published document from your INDEX page