Kelsey Taylor: Digital Graphics: Appendix A & Appendix B Assignment

Name:

Kelsey Taylor

Student Number:

Shelly Cashman Photoshop CS 4

Appendix A & Appendix B Assignment

Answers to this exercise can be found in the Shelly Cashman Appendix A & B: PDF document, posted under CONTENT in D2L. If it takes too long to download, the document is also available here:

http://drcstevens.drivehq.com/graphics/appab.pdf

This file may take a while to download to your computer, so be patient!

DIRECTIONS:

Answer all questions below, briefly but completely.
Change the color of the answer to BLUE.
When this sheet is complete, copy the information and images into a new blog post.

FROM APPENDIX A: Project Planning Guideline

List and briefly describe the 4 project planning guidelines:

Determine the projects purpose- you should clearly define why you are undertaking this project

Analyze your audience- you should have an idea about who will view and use your work

Gather possible content- you should begin by gathering existing images and photos, or designing new graphics based on information based information that may reside in spreadsheets or databases

Determine what content to present to your audience- you should have three or four major ideas on what you want your audience to remember after viewing your project or document

FROM APPENDIX B: Graphic Design Overview

1. Define the following terms regarding GRAPHIC DESIGN (terms are listed in alphabetic order):

Balance- visual items can be balanced within a design. Balance may be achieved symmetrically or asymmetrically.

Closure- a concept in which the human brain will fill in the blanks to close or complete the object.

Continuance- when a viewer begins to view a document and their eyes tend to keep moving you can use this type of continuance to guide the viewer’s eyes to exactly where you want them to go.

Contrast- describes the visual difference between elements; it adds variety to a design and helps to draw the viewer’s focus.

Device dependency- the appearance of a page varies depending on the device on which they are viewed on

Dominance- the dominant element in a design is the one to which a viewer’s eyes and attention usually move first.

Negative space- refers to the space in the document that does not contain any information, or space between the elements.

Pixel- the smallest element in an image

Proximity- the space between elements

Public-domain images- images that are free to use

Repetition- repetition of color, shape, texture, and other characteristics can help to unify your design, create patterns, or impart a sense of movement.

Resolution- how big or small an image is

Royalty-free images- images that are free and can be reused without paying additional fees

Stock art- includes existing artwork and photographs that can be licensed for use

Unity- refers to the concept that all elements within a design work well together to form a whole

White space- does not literally mean “white space” as negative space does not have to be white

2. Define the following terms regarding COLOR TERMS (terms are listed in alphabetic order):

CMYK color-mixes physical cyan, magenta, yellow, and black pigments, to create other colors, and used in printing

Color relativity- a colors relative darkness/lightness value can appear at different depending on what other colors neighbor it.

Color scheme: Analogous –uses colors next to each other on the color wheel

Color scheme: Complementary – color scheme that uses colors directly across from each other on the color wheel

Color scheme: Monochromatic- a color scheme that uses a single hue with a variety of shades and tints

Desaturated colors- can produce mellow tones and evoke calm feelings

Hue- refers to tone, or actual color, such as red, yellow, or blue

L*A*B color- combines levels of lightness with two color channels. ( lightness, channel a, and channel b)

RGB color- color model that mixes red, green, and blue light to create other colors.

Saturation- refers to the intensity of a color

Shade- a mixture of black and hue, which produces a darker color

Tint- a mixture of hue and white that produces a lighter color.

Value – the overall lightness or darkness of a color

3. List what emotions are often associated with these colors:

Black- represents evil, death, or mourning, but also mystery, intelligence, elegance, and power

Blue- represents feelings of calmness and serenity. It implies authority, stability, loyalty, and confidence.

Green- represents growth, luck, tranquility, money, health, and symbolizes jealously

Red- signifies love, passion, and comfort, but also represents hell, sin, and danger

White- represents cleanliness purity, and hope

4. List 5 factors that contribute to the readability of text:

1. Larger text passages written in lowercase are easier to read than long text passages in uppercase

2. Regular text is easier to read than italicized text

3. Black text on a white background is easier to read than white text on a black background

4. Legibility affects readability

5. Line length, letterforms, and appearance all influence readability

5. Explain the responsibilities of the CLIENT in the client/designer relationship:

A clients responsibility includes:

Clearly communicate the needs of a project
Provide timely and constructive feedback
Trust the designers expertise
Pay the bills on time

6. Explain the responsibilities of the DESIGNER with regard to customer service:

The designer is responsible for creating the project, making sure the client is aware of their responsibilities and poor design choices, and respectfully steering the client away from bad options and toward a better alternative. They should also be on time to meetings, meet or beat deadlines, explain design choices, ensure adherence to copyright law, and treat their clients time and money with respect.

7. PUBLIC DOMAIN PHOTO SITES: Appendix B (page 22) mentions several sites where you can find PUBLIC DOMAIN PHOTOS, including Flickr, Morgue Files, and Uncle Sam’s Photos.

Go to the sites listed and find the suggested image type.
Save the image and insert where indicated. If you have trouble inserting the image:

· Take a SCREEN SHOT of the image by holding the CTRL key down and tapping the PRINT SCREEN button on your keyboard (the key probably says PRTSC or something similar), and then paste it into PHOTOSHOP or GIMP.

· CROP the excess from around the image (from PICTURE TOOLS, click the CROP tool on the right side of the Ribbon).

· Save the image and then insert into this document on your blog.

Uncle Sam’s Photos: http://www.unclesamsphotos.com/

On the home page, you will see several categories of images. Click on the SCIENCE category. Find an amazing image of the EARTH FROM SPACE and insert here: